Tako Power Tee

たこ焼き (takoyaki): "grilled octopus balls."

Around July 2 every year, families across Kansai eat octopus for hangeshō, the old deadline for finishing the rice planting. The wish behind it is simple: may the new seedlings root into the paddy as firmly as an octopus holds on with its eight arms. Boiled octopus, octopus with vinegar, octopus over rice; any form counts, so a pan of takoyaki counts too.

An orange cartoon octopus bursts out of a snack packet on the back, holding takoyaki up on sticks with flames behind him. The banner reads たこ焼き (takoyaki), パワーパック (pawā pakku) is "power pack," and a sticker announces a new 味登場 (aji tōjō), "flavor debut," in true snack aisle style. A round chest badge shows him riding a wave.

Loud orange on white belongs to summer: a beach day, a matsuri, a game night with a hot plate in the middle of the table. No tee in the street food lineup is louder. Its natural partner is a friend in the Takoyaki Stand Tee.

• Fabric: 100% combed cotton, 230gsm, pre-shrunk and soft-washed
• Print: direct-to-garment (DTG)
• Color: white
• Fit: unisex, regular; size up for a boxier, oversized look
• Sizes: S to 3XL
• Size reference: 6 ft 2 in wears L; 5 ft 7 in wears M

Measurements for every size are in the size guide.